Smucker joins a growing number of big food companies that have announced plans to eliminate artificial dyes.

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[–] 9 points 1 year ago*

Nah I'd bet it's for better sales beyond reasonable shelf life, fight against oxidation discoloration causing a miniscule drop in sales close to the sell by date.

The difference it makes is marginal but when you lead sales in anything, marginal changes are like millions of dollars.

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