Smucker joins a growing number of big food companies that have announced plans to eliminate artificial dyes.

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[–] 20 points 1 year ago (1 child)

Unless they had, like, blue raspberry you don't really need artificial dyes in jams, jellies, or preserves unless you're adding a bunch of extra bullshit that overtakes the fruit's natural color beyond the sugar and pectin.

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  • [–] 9 points 1 year ago*

    Nah I'd bet it's for better sales beyond reasonable shelf life, fight against oxidation discoloration causing a miniscule drop in sales close to the sell by date.

    The difference it makes is marginal but when you lead sales in anything, marginal changes are like millions of dollars.

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