I have kids. Roblox is fucking huge man, all kids seem to have played or play Roblox. 40 million game variants and it's a micro transaction hellscape. Some kids ask for Robux (in game currency) for Christmas/Birthday and that's all they play or do. It's truely insane.

It's the reason it's a haven for child predators, children flood the system. So it's a "target rich" environment. Pretty sad but that's why it's worth a ton. Micro transactions and massive player base.