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Apple reportedly cuts production of Vision Pro headset after poor sales (www.theguardian.com)
submitted 10 months ago by to c/virtualreality@lemmy.world
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Poor sales have reportedly forced Apple to cut production of the Vision Pro headset that it had hoped would herald a new era in “spatial computing”.

The tech company also reduced marketing for Vision Pro by more than 95% last year, according to the market intelligence group Sensor Tower in figures first reported by the Financial Times.

Apple continues to sell iPhones, iPads and laptops in the millions each quarter, but analysts say sales of Vision Pro headsets, which cost at least £3,199 ($3,499) each, have been sluggish.

Apple has not released sales figures for the device, but the market research group International Data Corporation (IDC) estimates it will have sold only 45,000 in the last quarter of last year.

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[–] 0 points 10 months ago (3 children)

Yeah, OP said "successful thing" but I would make distinction of actual product vs an accessory to existing product. AirPods are essentially forced on you if you have iPhone, now that phone jack is gone. If you use other Bluetooth devices you just not perceived as "cool".

Speaking of "cool" I think Vision Pro failed, because it makes one look like a tool. Not only looks bad, but they also spent 3.5 thousands on it.

I would argue that Apple Watch is also just an accessory to the iPhone.

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  • [–] 1 point 10 months ago (2 children)

    What do you consider a success?

    I’d say a single product generating more revenue than the entirety of a company like Nintendo, or Spotify, a success.

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  • [–] 0 points 10 months ago (1 child)

    So apple was selling a $20 EarPods, removed the phone jack to start selling $250 air pods generating $18 billion in revenue and calling this a success? I suppose if the objective was to get more money out of the users, it can be called that.

    I never accused Apple fanboys of being smart.

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