I don't know. It is impossible to tell how effective anything could be against Billion and Trillion-aire companies that are intent on lobbying for our data.

I think join or create any counter-movement.

If you create one - maybe merge it with a larger counter-movement or vice versa.

Privacy might be a decent place to start - https://lemmyverse.net/communities?query=privacy

And unfortunately the platforms that create this and are lobbying might be most effective.

-Reddit Facebook Instagram TikTok Google

And so on

Checkout https://european-alternatives.eu/

https://www.opensourcealternative.to/

And these types of movements.