My micro economics would tell me it's that the demand curve is shifting upwards, while the supply curve is at best the same, of not going lower (currently), so the intersecting price where they meet goes up. While it may be artificial, more demand on the same supply increases prices typically. Depending on the elasticity of the demand for the product (toys VS household electricity costs for example), the market will bare the increases if it deems it essential.

But those were lessons from 15 years ago, this brave new world of open corruption and greed have probably up ended some of those concepts. The circular fake economy of a half a dozen tech companies can probably only sustain itself for so long, I guess we'll see how it all pans out