This is such bullshit manipulative marketing, similar to when companies will put out an ad saying something like "ONLY $1.99/MONTH" in large, bold letters and then below it have tiny fine print saying "for the first month, then $420.69/month".

"Free of dyes. Soft pear scent.". Boom. Done. Not only is it short, but it's clear and accurate. Almost nobody cares if it's "clear" as long as it's dye-free.