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Stop being so selfish (media.piefed.world)
submitted 11 months ago by to c/memes@lemmy.world
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[–] 6 points 11 months ago* (8 children)

Wait, what is Coke doing? Maybe this is more important than freshening my balls!

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  • [–] [S] 17 points 11 months ago (6 children)

    They made their Christmas ads with AI this year.

    Most of the talk I've seen about it has been negative, which is encouraging, but I'm also not confident that the people who have strong opinions about it are representative of the general population, so we'll just have to wait and see.

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  • [–] 7 points 11 months ago (3 children)

    They also generated the behind-the-scenes footage, which seems way weirder.

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  • [–] 5 points 11 months ago (1 child)

    This feels like an indication of a psychosis.

    “In an effort to legitimize AI, we made more AI.”

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  • [–] 2 points 11 months ago* (last edited 11 months ago)

    I imagine the conversation went something like, Middle Manager: "We need to show how much effort y'all put into making that AI ad. Let's do a behind-the-scenes!" - Producer: "We would have needed to record that while we were running stuff through post." - Middle Manager: "Can't you just have AI make it?" - Producer: "... why do you imagine people watch behind-the-scenes videos?" - Middle Manager: "Nevermind, I've got Sora, I'll just do it." - Producer (would be dying more on the inside if there was anything left to perish) "...okay"

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  • [–] 3 points 11 months ago

    This month Coca-Cola debuted its holiday ad and reportedly used 70,000 AI prompts to bring it to life. That number is technically true, but deeply misleading. It wasn’t 70,000 prompts; it was 70,000 AI clips stitched together, generated through what was likely hundreds of thousands of prompts, refinements, reruns, and scene rebuilds.

    The end result probably could have powered a small country for a year.

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