I think pretty much every dev understands the issue but they are limited in what they can do about it. Quitting a job because they won't let you optimize is noble but unrealistic for the vast majority of devs.

I would love for optimizations to start being prioritized. More specifically, I would love to see vendors place limits on memory use in apps. For example, Steam could reject any game over 50gb. I do not believe for a moment that any game we currently have needs more than 50gb except maybe an mmo with 20 years of content. Or Microsoft could reject apps that use more than X ram. They won't ever do that but without an outright rejection, this won't be fixed.