Negligible on a national level, but it definitely hurt a lot of businesses in U.S. border towns and tourist areas.

In short, government measures—like removing U.S. wine from store shelves or imposing tariffs—had clear, measurable impacts. The same cannot be said of consumer boycotts. While individual choices may have shifted behaviour at the margins, the data reveal no consistent or large-scale changes in imports outside of tariffed goods.

I was hoping I'd see more elbows up consumer-wise. I know there has been less travel in general.

Still some US businesses lost out on $3.8 Billion.

Even though that is small in the entire US economy, I'd hate to be the company that lost the sales.

All the graphs show downward drop, and the article says some may come back up to normal fluctuations, but the other chance is it may not. Will be interesting to see if Canadians stick to the home made items, and the increasing effect that may have in the USA.

Like not buying US wine, affects the winery stock, but eventually production, and later their bottle supplier or label printer,, then the bottle supplier lays of staff, and so on