This shouldn't be directed at companies. They're the ones that are saying this, but that's what they should do. Find the best route for the betterment of the company and its products.
That is why we need regulation from the government. To narrow the path that companies can take to maximize profits and growth. The real problem, and why so many of these maintained traction until they didn't, is when businesses and government intermingle with each other.
We need a separation of corporate and state, just like church and state, for similar reasons. And the church and state one has always been kind of weak, some times more than others. Government should be impartial and fair to all matters, period.