Our society (with US at the forefront) is built on contradictions. On one hand, capitalism says you don’t deserve anything, you have to earn it. On the other hand, consumerism says you deserve every new gadget, luxury, treat.

I believe both are false: everyone deserves a reasonable standard of living (UBI?), nobody inherently deserves more than that but it should be possible to earn it. And we should acknowledge that earning something is not a matter of moral superiority, but a combination of some effort and some luck.