I can't speak for anyone else, but if a company has ads that annoy me I will purposefully go out of my way not to shop there. It won't make me think of them when I go to buy shoes, and when the brand comes up in conversation my first though will be a negative one associated with their annoying ads because that's literally the only thing I know about them. Really can't see how that's a winning marketing strategy but I'm not gonna stop them from wasting billions on ads I'm just gonna block anyway 🤷‍♂️