"Consumers are playing fewer games, playing them for longer, and as a result, outside of a few notable exceptions, many new games are struggling to stand out and achieve the sales they may once have had, whilst the market is more volatile and the potential for any specific title less predictable as a result,"

Really, this is about buying fewer Ubisoft games.

Edit: also someone is trying to get out ahead of the next quarterly report, especially since we're in x-mas buying season right now.