yes, but they want you to go to THEIR store...not the competition.

there's always a loss leader

So people don't realize that not only are the chickens, milk and other things loss leaders. But also they don't always earn direct profit from things like chips and soda, those are also ways to drive people in the door and the companies realized they could make convoluted merchandising deals.

Deals where shelf space is sold, circular ad space is bought, profits go to the soda or other distributor and stores get additional payouts based off hitting sales metrics. Outside merchandisers stocking the soda, because afterall it's their product and sales... All to get people to hopefully load up a cart, preferably with their in house brands.

Rotisserie Chickens are a weird kind of family staple for many Australian families.

One chicken, one tub of coleslaw or a bag of salad and a 6 pack of breadrolls and you can feed a family of 4. It doesnt cost as much as takeaway.