I prefer "enshitification"

Evolving backwards would be returning to ergonomic UIs with clear HIG being followed, having a scriptable variant for every class of applications, and any piece of software, OS UI included, not acting as an advert. Contrasts and colors and bright pictures are not what I need to see while working. It's as if your screwdriver was built in the form of an alien fish dildo, and had a chain of ringing bells. Why is this bullshit considered normal and usual with computer interfaces, I dunno.

And a company's website is its interface to the world, for the user. Not its advert. They've already seen the advert or don't need it if they are on that website! They want to actually use it.

the irony is that title was probably AI generated.

It's a reference to "it is evolving, just backwards"

That would make sense if evolution had a direction. But evolution can favor less complexity just as well as more: it depends on the selective pressures it's under. "Fittest" is not necessarily "best."

This applies metaphorically to marketed products as well as literally to biologiccal systems. It's not inevitable that the marketplace will deliver progress. You might never get that invisible handjob.