I am only one data point but I am a man and I much prefer no makeup.
Not a "natural look," it's not a skill issue for women applying their makeup as much as I see that explanation offered.
I prefer no makeup.
You can wear makeup, that's fine (and my wife does, for her) but I am allowed to prefer her with no make-up.
What is truly disappointing for me is how I don't think she believes me even to this day.
🤷♂️
Life is weird.