Strike 3 Holdings and Counterlife Media, which are known for popular adult brands including Vixen, Tushy, Blacked, and Deeper, filed a copyright infringement complaint at a California federal court. The companies allege that Meta downloaded at least 2,396 of their films since 2018, allegedly to aid their AI video training.

“[T]he small number of downloads—roughly 22 per year on average across dozens of Meta IP addresses—is plainly indicative of private personal use, not a concerted effort to collect the massive datasets Plaintiffs allege are necessary for effective AI training,” Meta writes