I guess what I'm thinking is this scenario: if a person never had a gmail account or used any google products ever, google still makes bank off that person by using third-party cookies & scripts, cross-site tracking, fingerprinting, Ad ID / Device ID sync, et al. How can you not call that data theft when you don't use their products?

Now I'm sure somewhere in the google products TOS, it states you will bend over and spread your cheeks, but for the person that doesn't use said company's products, this seems a bit different.