Instead they bought Star Wars, and gave it the Tron treatment to make sure that died as well.

actually, disney's SW was going to be John Carter and they killed it in favor of SW.

Which is telling as fuck, when they have Marvel and Star Wars, but dont know how to make them appeal to the younger male audience so much that they need to buy another IP.

Well, disney never knew how to handle SW at any point. They had luck with The Mandalorian S01 and with Rogue One, and Rebels, but that's it… they are a girls/family company and that's it. Pixar was other thing but now they are Pixaren't after disney bought them.