If it exists in the consumer VR space, it's competing with the Quest whether we like it or not.

But the Quest is a fully self contained device in the sense that you can take it out of the box and use it as-is, without requiring the purchase of any external bullshit, and you can use it anywhere without having to string said external bullshit all the place to make your play space permanent. Those are the two big important factors.

Never mind the delta in price between a thoroughly entry level versus a high end VR rig. I don't think many of us (i.e. nerds) would care too much if a really good PCVR solution cost north of $1000 provided it did everything it said it did without a hassle attached. But for fuck's sake, at this price point they could at least deign to include a basic set of lighthouses and a pair of OG Vive controllers in the box or something.