The 2025 defeat was crushing. The party lost official status, was reduced to seven MPs, saw its support collapse. This creates two possible responses: ****Option A: Incremental adjustments. ****New leader, better messaging, more focus groups, refined advertising. Essentially, keep doing what hasn't worked but try to do it better. Option B: Fundamental transformation. Acknowledge we lost our way, reclaim our radical roots, become something genuinely different. Which candidate supports Option B? It's a clean break with decades of drift, a declaration that everything is on the table, an invitation to reimagine what the party could be. Psychologically, this offers: **Hope: **We're not managing decline but beginning renewal Purpose: Clear mission to build cooperative commonwealth **Identity: **Members know who they are and what they stand for Energy: The excitement of building something new (that's actually old) ***For younger people especially—consigned to "lives of permanent precarity" with "so little faith in the party"—a genuine socialist alternative might inspire engagement that incrementalism never will.