Yeah... On their blog they have some traditionally leftist environmental posts, but that marketing does throw a wrench into things. I'm unsure if they're really hard right or just playing both sides in their marketing.

I figured saving water is ultimately more important, and these guys make going that route the most viable, since many people try a low-flow head become cold or hate the icepick feeling some if them have and go back to their high-flow head. These ones pretty much guarantee anyone I recommend them to will stick with it.