Cloud hosting platform Vercel is under fire after its CEO, Guillermo Rauch, shared a photo of a meeting with Israeli Prime Minister Benjamin Netanyahu on Monday.

The image, which Rauch framed around discussions of AI education and “keeping our free societies ahead”, was immediately read as a political statement given Israel’s genocide in Gaza.

Within hours, developers and users across social media declared they were cancelling their Vercel subscriptions, deleting accounts, and migrating projects to competitors like Netlify, Cloudflare Pages, Fly.io, and Render.