I've seen quite a few articles like this recently, such as "advertising doesn't work on software developers" and I am equally annoyed by all of them.

Advertising works on EVERYONE.

You are NOT magically immune to it, no matter your profession, or brand of neuro-spicy.

Advertising isn't just about clicking on links. Advertising is when you see an advert for a car dashcam, let's call the brand "VroomCam" and then promptly forget about it. And then a month later you're on a shopping website looking for a new dashcam and you see a "VroomCam" in the listings and think "Oh yeah I heard of that brand, let's check it out"

You don't even remember where you heard of them, but you remember you did hear of them, and so the advertising has done its job.

We all need to be mindful of advertising, and the best way to do that is to defend your eyeballs by making changes to your tech and your life so you don't get exposed to adverts in the first place.