...Tommy Robinson...

Because "Stephen Christopher Yaxley-Lennon" just doesn't sound relatable enough to sell the same decades-old rehashed self-help scam courses to idiots.

It's like a gang leader named Reginald von Poshington the 3^rd^. Might be a hard-as-nails cold-blooded killer (which "Tommy Robinson" decidedly isn't) but I wouldn't take him seriously by name alone.