Stir shit up, get people to declare sides. Or maybe for the lulz.

Making non-political things political means people aren't looking at other stuff that actually matters. People have a limited attention span, and a limited amount of time to look at things outside work and family. Fill that with bullshit that doesn't matter and they can't stay educated on actual current events.

To distract us from the other bots.

The culture war outrage keeps people from thinking about real problems. Instead, they're perpetually angry about shit that has literally zero impact on their lives.

Could be advertising by Cracker Barrel too.