It was obvious scam I completely agree. It can still stay around tho. As example, imagine people between middle-school and college. A good 95% of the current students cheat using AI tools.
They won't ever go "well this is immoral so I will learn 2 whole years of material before this homework due next week." They will convince themselves they alone use it responsibly or pretend to quit gradually instead
But only way to stop is suddenly and nobody will do that. Students will just continue using chatgpt and spending money if they have to in order to keep their GPA.
A similar thing with AI recruiters and AI corporate art and so on. It will continue to be hyped and there will be at least one advancement in the field followed by people convincing themselves it's making a comeback.