"The company behind Fedora" is Red Hat.
Red Hat is a huge provider of Enterprise products, from Linux (RHEL, based on Fedora) to Kubernetes (OpenShift) and Ansible (RHAAP).
The Red Hat Enterprise products all kind of suck compared to the upstream open source projects, but they often have a GUI. Think of it as "Ansible for dummies" or "Kubernetes for dummies".
Every homelabber worth their salt knows this, and I don't think Red Hat gets a lot of sales because people like Fedora.
In short: I would be very surprised if Red Hat were sponsoring videos about Fedora, let alone IBM.