5too comments on Marketing Doesn't Work on Nerds

[–] 5too@lemmy.world 158 points 1 year ago (4 children)

This... strikes me more as self-aggrandizing than informative.

Yes, many technical folks are put off by certain marketing tricks. Good marketers just use different techniques when targeting people in this market, when they bother to at all.

We're not immune to manipulation; and thinking that we are makes us more susceptible to it.

permalink

fedilink

source

hideshow 4 child comments

[–] XeroxCool@lemmy.world 7 points 1 year ago

Agreed, it's tooting his own cohort's horn without acknowledging he is, inf act, susceptible to marketing. The actual topic at hand is marketing for software tools to software devs. Of course hand-waving marketing doesn't work, it's a technical field with technical products. The marketing he's blasting is emotion-based marketing. Guess what, there's plenty of other emotional decisions that will be affected by marketing in his life. Vacation destinations, artistic exhibitions, restaraunts, games, whatever. This article screams like it's from someone who loudly proclaims marketing is dumb because they weren't swayed to by women's deodorant because of a YouTube ad.

You are not immune to marketing.

permalink

fedilink

source

parent

[–] Appoxo@lemmy.dbzer0.com 5 points 1 year ago (2 children)

But you need to remember that those targeted practices are very few in comparison to the volume of neuro-regular/non-technical folks.
So we arent peone to the same bullshit in regards to volume.

permalink

fedilink

source

parent

hideshow 2 child comments

[–] 5too@lemmy.world 18 points 1 year ago (1 child)

Maybe - but the marketing that won't affect you isn't what you need to worry about. It's the parts that do still work on you need to be careful of - and if you assume nothing will ever work on you, you won't even notice when something does take. Whether that's buying a trinket that doesn't actually make you happy, or joining a group that turns out to be a cult.

Always better to assume you can be manipulated, and check in with yourself periodically.