Well, with ads it will likely become cheaper than dumb fridges, which will lock in more and more customers until the sudden subscription service hits and everyone have to agree and pay up or buy a new fridge altogether. This isn't the first, second nor third time this has happened.

Honestly, it doesn't cost much more than fridge without a screen. I was trying to buy an LG with the window that you can knock on to see inside (not screen) but it was out of stock... and ended up with one of these fridges. The software is stupid though, I use it to play music sometimes when I'm cooking. It has some menu options for controlling the fridge too. I would love to load up custom ROM though... What annoys me the most is lack of RTC battery, because the time resets whenever there's a power outage.