the excellent Knowledge Fight podcast, which does media criticism of Alex Jones (and other right-wing ding-dongs) has the concept that big news events like this have a period of "wet cement"
when the cement is still wet, you can write whatever you want in it, and it'll harden with your message written in it.
if you wait until the cement dries, you can't do that.
the entire right-wing has been desperate to carve "transgender" into the wet cement of Charlie Kirk's shooting. the exact details don't matter. the important part is getting there before the cement dries.