Per the article, Ben & Jerry's the brand was sold to a multinational conglomerate years ago and is not permitted to take any stance the corporation finds controversial, which includes genocide. Ben & Jerry the people are, commendably, taking a stance against genocide and are sad that they can't align their company with that stance, since it is actually not their company because they sold it. I applaud them for speaking out, and roll my eyes at them for their naivity in thinking they could sell the company and still be allowed to take a moral stand with it afterwards.