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'Set us free': Ben & Jerry's enlists support of fans to separate from parent company (www.middleeasteye.net)
submitted 1 year ago by to c/palestine@lemmy.ml
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By MEE staff Published date: 11 September 2025 22:49 BST

Ben & Jerry’s has started a public campaign to try to separate from its parent company so it can freely speak about the war in Gaza, racial justice, and other issues. Its parent company, Magnum, has refused to sell the iconic ice cream brand.

The war between the ice-cream giants comes as Ben & Jerry’s became part of the Magnum Ice Cream company on Tuesday and Unilever prepares to spin off Magnum into a separate public company, which includes brands such as Ben & Jerry’s, Walls and Cornetto, in mid-November.

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[–] 2 points 1 year ago (1 child)

They do appear to have attempted to ensure contractually that the B&J (the company) be able to continue the mission side without intervention though. Unilever broke at least the spirit of the contract (though I’m sure their $ means they would win a formal legal battle).

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