And the above image was in tne text post. Whoever owns that company I hope they go bankrupt. That or I hope it is fake.
It's effective outrage marketing. I didn't know about this company until people began sharing their Billboards around. It's not the first time I have seen these either.
There's an article/blog post on their website where they share their process behind the campaign and how and why they did what they did. It's very interesting from a marketing perspective, even if I personally think outrage marketing is in bad taste.
