Food pedants aren't gullible. They know full well water isn't worth anything like the price it's sold when it's bottled. But they're pedants: it's their job to look sophisticated. They literally make a living out of talking bullcrap about food.

That's why I said: if they want to pay silly money for water, they're welcome to. What I oppose if ordinary people listening to them and getting taken for a ride next time they go out for dinner.

But I think reasonable people won't fall for that one. It's just too stupid on its face. And people who are too dumb to know water is just water, well... a fool and his money...