you are viewing a single comment's thread
view the rest of the comments
[–] 21 points 1 year ago* (5 children)

Ditching the cracker and the barrel was a good idea, the old logo was way too busy and detailed. I'm sure wanting to be able to have it be lower resolution and printed for cheaper was the reason for the change. But by retaining a few of the distinguishing features of the original it would have been a great change.

So here is the change: comparison of original logo, left has a person and a barrel next to a stylized name Cracker Barrel in a sweeping bean shaped background, on the right just the text with on a yellow background in what I assume is the shape of a barrel with no detail.

Either of these that I made it paint just now would have been far superior by retaining just the smallest additional detail! left original logo altered to just remove the person and barrel, right is new logo but with the bands and lines where the wood of the barrel meets to make the background shape more obvious

The fact that they did a shit job is the main reason for the push back, not just change by itself. They really did a shit job. Also, I really like my version of the new logo with the barrel details, that is all it would have taken!

  • source
  • hideshow 5 child comments
  • [–] 7 points 1 year ago (1 child)

    I think the original logo is a lot more memorable than any of the other options you presented.

  • source
  • parent
  • hideshow 1 child comment
  • [–] 5 points 1 year ago

    While I agree, the old log doesn't lend itself to modern advertising because there is so much fine detail in the person and the barrel. It doesn't scale well, and they could have gone with keeping the original for the storefront signage and my left example for smaller uses.

  • source
  • parent