Yeah, that advert was super weird too. It could have been cool but with the AI push it just felt really disrespectful to humans.

This pun just feels like a dime-a-dozen, deeply mediocre, half-thought-out idea. Apple has long had a reputation as a brand associated with clever, creative ideas and a "cool" image, and it just feels like that's going away. I find it hard to believe a talented and experienced senior creative would have approved something this bland, but it might genuinely just not be to my taste!