Cringeposting is the cure they're selling, but surrealism is the medicine we need.
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Kids have always been scared of being awkward and not fitting in, but I can understand why the internet has sent it into overdrive for gen Z. I've had younger people use "cringe" as an insult at me, but I'm too old for that to affect me. I just feel pity that they're so scared of being themselves.
On a more positive note, I know a secondary school teacher who got good results out of saying "Well that's embarrassing" whenever her pupils were being twats.
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