I've been interested in clothes recently. Here are a couple:

• Glowing Sky - merino clothing
• Thunderpants - NZ made underwear and a small range of other clothing

I'd be keen to know about other clothing, like NZ Made T-shirts that aren't just Bangladesh made T-shirts with screen printing done in NZ.

Whittaker's chocolate https://www.whittakers.co.nz

Not everyday brands, but we have some amazing outdoor brands, mostly quality high end stuff;

• Cactus Outdoor - outdoor clothing
• Southern lite - high end back packs, utility bags and tramping bags
• Stealth - bike bags and panniers
• Crucial Custom Cycles - steel frame and bike builder
• Hills Hats - hat makers
• McKinlay’s Shoes - shoe maker

Hardcore socks - https://norsewear.co.nz/

For some direct replacements:

• Coke range/Pepsi range -> Foxton Fizz or Pete's
• Hershey's/other chocolate -> Whittiker's or for fancier stuff Wellington Chocolate Factory.
• I don't know US biscuit (cookie) brands -> Cookie Time (NZ Family Owned and NZ made), there are others NZ made but not sure of others NZ owned
• Starbucks -> Mojo is Wellington's starbucks, it's on every corner. Not sure about ownership though. Ark Coffee is probably my favourite owned and roasted in NZ coffee bean source, but it's expensive so I only drink it occasionally. Lots of NZ coffee roasters though. There's also Ikarus which roasts imported coffee but also has NZs (as far as I know) only commercial coffee plantation, so you can drink NZ grown coffee (if in season), and also will make the previous mentioned coffee look cheap.

I have trouble thinking of things so if you have other US products then I can try to suggest some NZ owned and made alternatives!

Buy NZ Made is a good resource;
https://www.buynz.org.nz/

+1 for Cactus Clothing. It's expensive but they guarantee it for a lifetime and handle repairs.

Some companies I haven't seen mentioned yet;

Mussel Inn micro-brewery, not sure if their brews are available retail but they're great!
https://www.musselinn.co.nz/Brewery/brewery.html

https://www.musselinn.co.nz/Brewery/brewery.html

Ocho chocolate factory in Ōtepoti;
https://ocho.co.nz/

Baker Boys biscuits, based in Ōtautahi;
https://www.bakerboys.co.nz/

Last Footwear Company, reputed to be the Cactus of shoes. Can't find a homepage but they're on FarceBook.

Haka Clothing is a maybe;
https://www.hakaclothing.com/about-us

They say it's designed and hand-printed in Aotearoa, but they don't specificy where it's made. But someone gave me a Haka hat as a present and it lasted about 15 years in heavy use, so ...

https://www.macpac.co.nz/ make good outdoor clothes.

Good fortune coffee co

https://goodfortunecoffee.co.nz/

L&P. Please export it across the pond to us in Aus.

Mostly outdoor stuff from me

• Kiwi Ultralight - tents / backpacks / sleeping bags
• Earth Sea Sky - outdoor clothing
• Fiordland Packs - backpacks
• Southern Lite - backpacks
• Swazi - outdoor clothing
• Kaiwaka Clothing - outdoor clothing
• Aarn Packs - backpacks
• Inselberg - technical outdoor clothing
• Cactus Outdoor - outdoor clothing / gear
• Glowing Sky - merino
• Macpac - outdoor clothing / gear