I think part of the reason it sounds muddled is because they're trying to keep the anti-AI crowd on board as well.

Can you imagine Apple launching a big new feature and being like, "It's going to be amazing! But don't worry, there'll be a big button so you can completely disable it!"

If you saw the keynote at FOSDEM 2025 from Mozilla, you'd almost think their entire senior management are entirely untechnical and have got through their career by repeating buzzwords they heard in other meetings. Totally vacuous, AI trend-filled, and nothing tangible at all. It does not surprise me that it has continued.

I really hope they fix their direction or one of the new browsers in development can become useful enough and different enough to use and be used - having the open web be accessible using only one family of products would be a difficult-to-undo disaster.