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Micron Announces Exit from Crucial Consumer Business (investors.micron.com)
submitted 11 months ago by to c/technology@lemmy.world
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Crucial consumer-branded products at key retailers, e-tailers and distributors worldwide will seize sales on February 1, 2026 as it repositions to sell its products direct to manufacturing and commercial channels only.

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3 comments in c/hardware@lemmy.world view that post
[–] 16 points 11 months ago

It'd be really funny if the AI bubble popped before they fully shut down Crucial.

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    [–] 14 points 11 months ago (1 child)

    So the consumer market is not worth it?

    I wonder why they didn't sell the brand to a third party, I guess they don't want to be tied to providing RAM.

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  • [–] [S] 6 points 11 months ago*

    Yeah, they don’t want to muddy the Micron brand through association.

    So the consumer market is not worth it?

    I dunno about their flash controllers, but other brands can still buy Micron NAND/flash for SSDs and RAM sticks, as they already do.

    They just don’t want to deal with all the expenses/headaches of retail, and all the extra management needed for that. It makes sense. And I can see how this is a convenient time to cut it since they can’t even supply Crucial with DRAM, anyway.

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    • 2 comments in c/technology@lemmy.zip view that post
    [–] 7 points 11 months ago

    Fucking AI bullshit

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    [–] 2 points 11 months ago

    Which crucial consumer business?

    ... oh.

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    1 comment in c/sysadmin@lemmy.world view that post
    [–] 10 points 11 months ago

    “The AI-driven growth in the data center has led to a surge in demand for memory and storage. Micron has made the difficult decision to exit the Crucial consumer business in order to improve supply and support for our larger, strategic customers in faster-growing segments,”

    Once again: Thanks AI. /s

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    1 comment in c/hackernews@lemmy.bestiver.se view that post
    [–] 1 point 11 months ago

    Wow. It must be nice to be able to just give us all the finger.

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