Yeah, they don’t want to muddy the Micron brand through association.

So the consumer market is not worth it?

I dunno about their flash controllers, but other brands can still buy Micron NAND/flash for SSDs and RAM sticks, as they already do.

They just don’t want to deal with all the expenses/headaches of retail, and all the extra management needed for that. It makes sense. And I can see how this is a convenient time to cut it since they can’t even supply Crucial with DRAM, anyway.