Afaik, it is just pre customized to be usable for windows users. Goal is no terminal required for the average user that just needs a browser and maybe does basic unmodded gaming. Good for parents and siblings who are getting fed up with windows.

The paid bits are extra support, more preconfigured layouts and some apps that people new to linux may not realize exist (for stuff like school IT systems changing to linux, or a vfx company changing away from windows b/c they are worried about ai stealing their art).

I guess they like the preconfigured gnome environment?

I’m also not sure what I’m supposed to be looking at on their website

Pretty sure they're the ones that give you like five different layouts to start out with right? Also, people hate picking the most popular anything so Ubuntu tends to be a non starter for some newbies and "top ten" writers.

Like many distros of its ilk though it's likely very serviceable for newbies and old-hats alike