-* Modi's supporters call for boycott of foreign brands in India -* U.S. tariffs on Indian goods stoking anti-American sentiment -* India is key growth market for American companies -* Group linked to Modi's party protesting against foreign brands

NEW DELHI, Aug 11 (Reuters) - From McDonald's and Coca-Cola to Amazon and Apple, U.S.-based multinationals are facing calls for a boycott in India as business executives and Prime Minister Narendra Modi's supporters stoke anti-American sentiment to protest against U.S. tariffs.

NEW DELHI, Aug 11 (Reuters) - From McDonald's and Coca-Cola to Amazon and Apple, U.S.-based multinationals are facing calls for a boycott in India as business executives and Prime Minister Narendra Modi's supporters stoke anti-American sentiment to protest against U.S. tariffs.

India, the world's most populous nation, is a key market for American brands that have rapidly expanded to target a growing base of affluent consumers, many of whom remain infatuated with international labels seen as symbols of moving up in life.

From McDonald's and Coca-Cola to Amazon and Apple, U.S.-based multinationals are facing calls for a boycott in India as business executives and Prime Minister Narendra Modi's supporters stoke anti-American sentiment to protest against U.S. tariffs.

Archived version: https://archive.is/20250811152120/https://www.reuters.com/business/autos-transportation/india-trumps-tariffs-spark-calls-boycott-american-goods-2025-08-11/

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