Trump tariff of 15% means European exporters will face more than triple the average 4.8% levy now in force

The US-EU trade deal, clinched in a ballroom at Donald Trump’s golf resort in Scotland on Sunday, has been criticised by France’s prime minister and business leaders across Germany.

The deal, which will impose 15% tariffs on almost all European exports to the US including cars, ends the threat of a punitive 30% import duties being imposed on Trump’s 1 August deadline for a deal, but it is a world apart from the zero-zero import and export tariff the EU offered initially.

It also means European exporters to the US will face more then triple the average 4.8% tariff now in force, with negotiations to continue on steel, which is still facing a 50% tariff, aviation, and a question mark over future barriers to pharmaceutical exports.

other discussions
 

relevant to Canada for likely future gaslighting of us.

more details: https://www.theguardian.com/us-news/2025/jul/28/eu-us-trade-deal-tariffs-european-union-five-key-takeaways

Metal quotas hoped to replace tariffs, which could apply to Canada.

EU promises $250B/year of energy/semi conductor purchases. This is mostly Nvidia/Apple stock subsidy who don't make products in US. $200B/year in US military equipment or other US investments.

This is a "framework" which likely freezes existing tariffs (10% on most products) while delaying "final negotiations".

EU extortion dependence on US energy will increase NA energy and US weapons prices as the Ukraine war did. Fortunately, it is not a number that prevents EU's successful energy transition pace, unless the readouts that make these EU promises additional to current levels of extortion are true.

15% tariffs on EU autos is probably a benefit for NAFTA auto sector, as I doubt that EU sales in US markets stay high. Japan also has same tariff rate. But this means price increases for US made cars.

Article is full of disatisfaction, and hedged applause, from EU member leaders. This is a symptom of war on Russia devoted NATO sycophants that locks in "programeed US values"/propaganda to inflict demonism on the world. Politicians that cannot disavow previous lies, fascist demonism, and theft/enslavement of their people/economies can only be replaced. But pipeline is filled with only the same captured CIA sycophants.

The current EU political play is to say "deal is good, but we obviously hate it, as we should". It is clear that US thinks Canada is weaker than EU, and needs harder coercion despite a non-energy trade surplus with Canada before shenanigans. Our politicians are all just as devoted CIA sycophants that need to cooperate with US/Israel election "interference" to ensure sycophant rule.

There is a high likelihood of a Canadian deal betraying Canadians is my conclusion.