Now with more lead!

And on white carpet??

I think they were trying to emulate someone painting their nails - see the advert claiming it’s as easy to paint shoes as it is to paint your nails? Oftentimes it’s a downright contortion trick to paint one’s toenails hahaha

The smaller image on the bottom gives me that impression even more.

shoes live down low man. you gotta meet em in their element. duh

Do you do it standing up?

I'd wager like with any paint, even with a perfect application, it would scuff and peel easily. Thus becoming unattractive while ruining your previously more attractive shoes?

Do try it but on a protected surface, while wearing gloves. Halloween is the perfect time. I made some black pumps red for a costume once, it worked very well.

I'd bet materials science is 10 leaps ahead of what it was then. :)

that's a way to put it