newspaper article: "Para TV-Color Sets To Go on Sale Soon" NEW YORK, Sept. 29. The first of the new Paramount TV receiv-ers, equipped with the new Para-mount tube, are due to reach the market for public sale within four weeks. They will be marketed at first thru a single outlet in New York, which tradesters believe will be Hearn's Department Store. Hearn's is part of the City Stores chain, president of which is Her-bert Schwartz, who also is on the Paramount board of directors. When national distribution of the sets is desired, City Stores also may place them on sale in its outlets in other major centers. These include Philadelphia, Bos-ton, Trenton, Memphis, Birming-ham, Louisville, Miami, New Or-leans and Oakridge, Tenn. The Paramount sets will be equipped to receive color broadcasts of the Columbia Broadcasting System. Meanwhile, the CBS-Columbia color sets hit the market yester-day, with a big co-op advertising splurge. However, the retailers in New York seemed uncertain as to how to play them. Some, like Namm's and Abraham & Straus, stressed demonstrations for the public via airing of the CBS color grid coverage. Others, like Hearn's, Gimbel's and Davega, pushed sale of the sets themselves.

1 comment

sorted by: hot top controversial new old
[–] 2 points 1 month ago

Interesting to see Oakridge TN mentioned, though by this point I think most of what they did there was public knowledge and the city was open to the public.

  • source