Launching the first instruction manual for a plush toy is swimming against the tide. Luckily, BLÅHAJ is right at home 🦈🏳️‍⚧️

BLÅHAJ stars in our Empathy Manual, created in collaboration with FELGTBI+ and bearing the Yes We Trans seal to help dismantle prejudices and support the LGBTQ+ community.

Happy Pride!

~IKEA España

"BLÅHAJ, the first IKEA plushie with an instruction manual": https://www.youtube.com/watch?v=OwgvshnbgM8

IKEA's Empathy Manual (Spanish text) [PDF]: https://www.ikea.com/es/es/files/pdf/5d/66/5d66f8d0/ikea_orgullo_manualempatii-a_versioi-ndigital250626.pdf

Unofficial English translation by Nanka [PDF]: https://pixeldrain.com/d/gSFoV1EC

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