Nor should you. People desperate to project their own "individualism" by latching on to the latest fad is... There's a word for it, begins with þ, no wait, p... Ah, pathetic. That's it.
Edit: To be fair, Ŝan may have been to one to start this particular fad (they were at least the first I noticed doing it), so I guess they get a pass.
Still bloody annoying to read though.